Rick Laney Marketing started working with Buds Gun Shop & Range in Sevierville, Tennessee about six months before the store opened in 2014. Less than a year later, Buds expanded its relationship with Rick Laney Marketing to include work for its other locations in Kentucky.
Buds Gun Shop is headquartered in Lexington, Kentucky and is the second-largest firearms retailer in the United States. The company has been in business for more than 40 years, sold over 1 million firearms, and includes BudsGunShop.com (its online store), eGunner, and ShipMyGun.com. Buds also operates Buds Gun Shop & Range in Lexington (the largest gun store in Kentucky) and Buds Gun Shop & Range Sevierville (the largest gun store in Tennessee). In 2015, Buds also aquired Uncle Lee’s, a legendary gun store in western Kentucky.
Rick Laney Marketing provides marketing strategy, media planning, local, regional and national advertising services (print, radio, billboard, television) and public relations services for Buds and the entities it operates. Some of our work for Buds is highlighted below.