The Copper Cellar Family of Restaurants includes Calhoun’s, Copper Cellar, Smoky Mountain Brewery, Cappuccino’s, Chesapeake’s and Cherokee Grill. For the past four years, Rick Laney Marketing has served as a strategic marketing consultant and handled public relations for the chain’s 17 East Tennessee locations.
As part of our marketing strategy for the Copper Cellar Family of Restaurants, we developed a unique indoor billboard at Knoxville’s McGhee Tyson Airport. The two-story sign is located in the main concourse of the airport between check-in and the TSA security checkpoint. Because the sign is four-sided, everyone passing through the airport (both arriving and departing passengers) must pass the Copper Cellar sign.