Rick Laney Marketing built an entirely new website for UT Federal Credit Union as part of the “I’m An Owner” campaign we created for the credit union this year. The new site launched a few weeks ago at www.UTFCU.org.
The “I’m An Owner” campaign was designed by Rick Laney Marketing to communicate the differences between being an actual stakeholder at UT Federal Credit Union vs. being a customer of a commercial bank. The campaign included a series of print ads, radio ads, television commercials, billboards and public relations events designed to appeal to a new demographic for the credit union.
The new UT Federal Credit Union website is consistent with the overall look and tone of the “I’m An Owner” campaign and features new home owners, new car owners, small business owners and retirees.
Screen captures from the new UT Federal Credit Union website are below.