The Home Builders Association of Greater Knoxville (HBAGK) retained Rick Laney Marketing to manage all of its marketing, advertising, media planning, PR, social media and branding activities throughout East Tennessee. We also manage marketing, advertising, social media and public relations for the Parade of Homes and Home Show for HBAGK.
Rick Laney Marketing has launched the new HBAGK website, created a membership recruiting and retention campaign, developed television, radio, social, digital and print advertising for the 2016 Parade of Homes and is currently developing print and collateral materials for the 2017 Home Show. This year’s Parade of Homes drew record-breaking crowds in September and October (some homes were visited by more than 1,000 people per weekend).
The Home Builders Association of Greater Knoxville serves all of Anderson, Campbell, Claiborne, Cocke, Fentress, Grainger, Hamblen, Jefferson, Knox, Loudon, Monroe, Morgan, Roane, Scott, Sevier and Union counties.
The Home Builders Association of Greater Knoxville, established in 1951, is a non-profit trade association for the homebuilding industry. The primary function of the Home Builders Association of Greater Knoxville is to serve as the homebuilding industry watchdog. In addition to monitoring issues that could negatively impact housing affordability, the association provides member services such as networking opportunities, educational programs, marketing events, and community service projects.
Rick Laney Marketing is an award-winning full-service marketing firm currently serving clients in Oregon, Arizona, Ohio, Washington, Georgia and all over East Tennessee.