Branding and Positioning
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Branding and Positioning

Branding and positioning are not one in the same.


No matter what you’ve been told, branding and positioning are not one in the same. Positioning helps customers associate a benefit with a product or service while branding is your company’s identity in the mind of the customer. While effective positioning can take place within a defined timeframe, branding is an ongoing process. Strong brands are always built on solid positioning.

Effective branding and positioning require market and competitive analysis, customer segmentation, product innovation and promotional tactics. Rick Laney Marketing helps create new brands, strengthens existing brands, develops distinctive and relevant market positions and helps you determine the best way to drive long-term value creation.