Rick Laney talks to WATE’s Stephanie Beecken about a controversial DUI ad campaign launched by the state of Tennessee.
The Tennessee Governor’s Highway Safety Office says a controversial advertising campaign targeting drinking and driving has now been suspended after many said it was too edgy and an insult to women. Rick Laney, President of Rick Laney Marketing, explains how and why a campaign targeting a young male audience can miss the mark when it’s funded by tax money. For more information about Rick Laney Marketing, visit www.RickLaneyMarketing.com. Video courtesy of WATE (ABC) News.
Watch the complete interview below:
Video courtesy of WATE (ABC) News. See more videos from Rick Laney Marketing by clicking here.