HOW CAN WE HELP YOU THRIVE?
Rick Laney Marketing helps clients thrive in today’s ever-changing world. We help companies and brands identify who they want to sell to and then motivate those people to buy. That is marketing.
WE GET RESULTS
Would you like to soar from serving 26-percent of the world’s FORTUNE 500 companies to serving a whopping 68-percent of them in a two-year period? How about consistently capturing a 22-percent response rate from a direct marketing campaign every month for more than a year? Could we interest you in a 248-percent growth rate in one of your vertical markets ($7 million annually to $17 million annually)? If so, we would be happy to put you in touch with the Rick Laney Marketing clients that achieved those results with our help!
“Rick Laney Marketing is absolutely the most talented marketing firm I know. Their talent and energy is without equal.”
Work Hard. Never Stop. Get Results.
America was built by people who believed if you want good things to happen, you roll up your sleeves and get to work. Rick Laney Marketing operates under the same guiding principle. Expertise, experience, and modern technologies enable us to get results for our clients, but nothing gets done until we roll up our sleeves and make it happen. We are an unparalleled team of strategists and artisans – marketing, advertising, design, and public relations pros – who will not stop until you have the results you’re looking for.
Our clients thrive because of the work we do. There are always four steps to our process that ensure we meet your objectives and achieve tangible results: Research, Planning, Implementation and Analysis. To succeed in this connected and ultra-competitive world, your marketing strategy must leverage every tool, technology, talent and channel at your disposal. Our approach is holistic in that we approach advertising, design, promotions, and PR as individual parts working together to form your marketing program.
Rick Laney Marketing uses advertising to motivate your audiences and markets. We bring with us decades of experience and expertise in both traditional and digital platforms. Your advertising is based entirely on who you are trying to reach and what you are trying to motivate them to do – so there is never a “one size fits all” solution.
When it comes to managing the flow of information between your company or organization and the general public, Rick Laney Marketing is second-to-none. Whether it is aligning your company with local charities, scheduling special events around a conference or trade show, crisis management or garnering local or national media coverage, we work to ensure your company is presented in the most positive light. No other firm communicates more effectively or draws more attention to its clients than Rick Laney Marketing.
Design is so much more than great graphics. At Rick Laney Marketing, our priority is always functionality. We will design your website, advertising campaign, trade show booth, direct marketing campaign, or new brochure to get results. Our clients will confirm this. We win awards (dozens of ADDY Awards over the years including a National ADDY), but the only recognition we focus on is the increased profitability and market share our clients achieve through our work.
“I have worked with Rick Laney Marketing for years on a variety of marketing, advertising and communications projects for Calhoun’s and the Copper Cellar Family of Restaurants. I find them to be professional, creative, timely and trustworthy.”
There is always something happening at Rick Laney Marketing. Here is the latest:
GATLINBURG, TENN. – November 1, 2021 – After operating Gatlinburg’s popular Fannie Farkle’s for more than 40 years, owner Marion Paul has sold the business to brothers Jim and Matt Knowles. The private sale was finalized November 1, 2021. Paul launched Fannie Farkle’s...
Experts say it is a matter of ‘when’ you will get caught – not ‘if’ you will get caught KNOXVILLE, TENN. – July 15, 2021 – Since January, the Internal Revenue Service (IRS) has stepped up issuing fines to businesses found to be noncompliant with the Affordable Care...
SEVIERVILLE, TENN. – June 22, 2021 – Kituwah, LLC and Eastern Band of Cherokee Indians (EBCI) announced today the first details for the highly-anticipated 200-acre development at Exit 407 in Sevierville, Tenn. The project, previously referred to simply as Project 407,...
Why We’re So Different
Most agencies are run by people who spend their entire career at an agency. They do not understand the corporate marketing role their clients fill. Rick Laney Marketing is owned and managed by people who spent decades as clients of the nation’s largest agencies and firms. We’ve been in your shoes as senior level marketing executives at multi-billion-dollar companies. We don’t think like an agency – we think like a client – and it shows in everything we do. When you work with us, you’ll quickly recognize what a huge benefit this is for you and your company.
portfolio of WORK
Our customers are the hero of every story at Rick Laney Marketing. We do amazing work, but we never lose sight of who that work is for. Take a look at some of the breathtaking and highly-effective campaigns, award-winning digital ads, videos, billboards, websites, trade show booths, social media and influencer campaigns, and other successful and effective marketing our clients have achieved (through Rick Laney Marketing).
Let us help you thrive
At Rick Laney Marketing, we view clients as partners. Whether you have a specific marketing need like a website or brochure, or want an entirely new marketing strategy for your company, we’d love to discuss how a partnership with us might help you achieve your goals. Contact us below.