PIGEON FORGE, TENN. – July 14, 2022 – Pigeon Forge’s newest attraction, FlyRide® officially opens this weekend. FlyRide® is a fully immersive experience that allows passengers to have the thrilling feeling of flight through a sensory phenomenon that includes wind, mist, scents and motion. Passengers will soar above 22 of America’s most awe-inspiring national landmarks giving them a breathtaking flight experience.

“After great success with our first FlyRide® in Branson, we are excited to bring this attraction to Pigeon Forge,” said Robin Turner of Frontpage Attractions, LLC, parent company of Beyond The Lens and FlyRide®. “Our partnership with SimEx-Iwerks Entertainment and the MacGillivray Freeman Films has allowed us to deliver this world-class attraction to the Smoky Mountains. This is truly the ultimate in Techno-Tainment where guests experience entertainment through technology.”

FlyRide® – housed inside a new part of Beyond The Lens! called “Hangar X” – took more than five years to develop, created 30 more jobs in Pigeon Forge, and cost $12 million to complete. The curved screen stands four stories high and features the latest in project technology, creating a 60-foot-wide immersive image.

“Guests may purchase tickets online or at the door. Our greatest value is the combo ticket that allows guests to enjoy both FlyRide® and Beyond The Lens!,” said Turner.

Beyond The Lens! provides TECHNO-TAINMENT for all ages, featuring the best in pop culture, interactive exhibits, virtual reality, escape games, fun photo ops, and now, FlyRide®!

SimEx-Iwerks has built more than 350 attractions that incorporate its patented simulation 3D and 4D content from Warner Bros., Twentieth Century Fox, Nickelodeon, BBC Earth, National Geographic, MacGillivray Freeman and many others.

MacGillivray Freeman Films is the world’s foremost independent producer and distributor of giant-screen 70mm films. The company has produced 40 films for IMAX theatres to its credit, including Everest and National Parks Adventure. The 50-year company has won numerous international awards including two Academy Award® nominations.